Questions and answers.

When an AI answers "what's the best [your category]," it names a few brands in order. That shortlist is the shelf. Your shelf space is how often, and how high, you appear on it, measured across hundreds of shopping answers on each AI assistant.

ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Claude. Meta AI and Grok are coming soon. Exact model versions are re-verified every edition and pinned in the methodology change log.

Not yet. At present we only track supplement brands selling in the US. If your brand sells in the US and elsewhere, the audit covers your US shelves.

Not yet. Alexa for Shopping only answers signed-in Amazon customers and tailors every answer to that shopper's own history, so for now an outside party has no neutral, repeatable way to sample what it recommends. We add an assistant when we can sample it rigorously: repeatedly, at scale, as shoppers see it.

Because AI answers are probabilistic. Ask an assistant the same shopping question twice and you will almost never get the same list of brands: independent research found it happens less than 1% of the time. So one answer, or a handful, tells you very little. It takes on the order of 60 to 100 runs to get a stable picture of what an assistant truly recommends most often. One-run tools are reporting noise. That is why we built AI Shelf Space to sample every product category hundreds of times on every assistant, until the measurement of which brands and products each assistant prefers is robust. Details in the methodology.

The free public Index publishes a new edition every quarter, and every edition states the week its data was collected. For our subscribers, every shelf is re-sampled every day, and an alert fires on any confirmed movement, such as one of your products entering a new shelf or dropping off one. You hear from us as soon as a significant change in how AI assistants recommend your products to shoppers is confirmed.

Think of AI Shelf Space as Peec, Otterly or Profound built only for supplement brands. Those tools are horizontal: they serve any brand in any industry, so their questions, categories and reports are generic. We track one industry, supplements, and nothing else. That focus lets us cover the questions supplement shoppers really ask, category by category, far more deeply and accurately than a tool built for everyone. Two more differences. They mostly sample each question once or a handful of times, while we sample every category hundreds of times on every assistant, because single answers are noise. And they report abstract scores, while we show your rank on each shelf against named competitors, with your own products on the rows.

Yes. Like any young technology, this category goes by many names: AEO (answer engine optimization), GEO (generative engine optimization), AI visibility tracking, AI search tracking. They all mean the same thing: tracking how often AI assistants mention or recommend a brand, and working to get it recommended more often. We use the shelf metaphor because AI answers are the new shelf, the one supplement brands need to win to protect their market position or to grow it.

The same place it is with Semrush, Ahrefs, Nielsen or SPINS: everyone can buy the same ruler, and the edge goes to whoever reads it first and moves first. Our alerts exist precisely so that is you. The shelf gets re-ranked whether anyone subscribes or not, so the real risk is being the brand that never looks at it. AI visibility is where SEO was years ago: soon every single brand will be tracking it, and nobody will ask whether they should. Today many of your competitors have not even started, and that gives you a window to gain market share in this new channel before they can react.

You can check everything yourself before you pay. The Index is public, and so is the methodology behind it, sample sizes included. The free checker runs on your own brand, so you can compare it with what the assistants tell you when you ask them yourself. NutraIngredients-USA and Vitamin Retailer have covered our Index. And both plans come with a 30-day money-back guarantee.

We map your catalog to our shelves and your dashboard is live within 48 hours, with the current cycle's data in it: where you stand on every one of your shelves, and the sources you need to win them. From then on you hear from us whenever your position genuinely moves, and whenever the AI shopping world shifts in a way your brand can use or needs to know about.

No. There is the free checker, the public Index, and a 30-day money-back guarantee on both plans.

Both plans come with a 30-day money-back guarantee. If your purchase has not earned its price in the first 30 days, email us and we will refund you in full. After that, Yearly Intelligence is a yearly plan: canceling means not renewing, and access continues to the end of the paid year. See the refund policy.

Yes. Book a 15-minute call with Matias, the founder, or write to us and you get a written answer within a business day.

No. Your dashboard is private and is never shared with other customers. The free public Index shows only the leading brands in each category, measured the same way for every brand, customer or not.

No. AI Shelf Space measures what the public AI assistants say about your brand and when they recommend your products, not your internal data. The only thing we need from you is your product catalog (public anyway), so we can map your products to the shelves we track.

From our own sampling of what AI assistants like ChatGPT and Claude recommend when asked supplement shopping questions. No vendor-supplied numbers, no self-reported data, no pay-for-placement. Method, assistants, sample sizes and a change log are in the methodology.